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mpa Insights

India TV Ad Market In A Tailspin

By Mihir Shah
In the latest issue of India Intelligence & Insights, we look at how India’s TV ad market is coping with... Read more >

Disney Starts Its New Journey

By Vivek Couto
A new dawn. “The pre-eminent global entertainment company,” in chairman & CEO Bob Iger’s words, embarked on a new journey March 20 following the full closing of its US$71 bil. Read more >

Sony’s Renewed Zeal For India

By Mihir Shah
In the latest issue of India Intelligence & Insights, we weigh up the prospects of a tie-up between Sony and Zee, and how that could recast... Read more >

Pooq Aims For Escape Velocity With Oksusu

By Vivek Couto
OTT consolidation in Korea. Pooq and Oksusu, two of Korea’s leading online video services, are joining... Read more >

Jio Resets Pay-TV & Broadband In India

By Mihir Shah

Highlights

Jio recalibrates India's pay-TV supply chain
Cable deals shine spotlight on broadcaster affiliate sales
New competition will also improve the customer experience

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A World Cup Boost For Sony India

By Mihir Shah

Highlights

Football’s biggest tournament played well for Sony in India
Games aired in prime-time drew in plenty of fans and advertisers
However, full ad potential dented by limited reach, telco syndication

Read more >

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mpa in the News

Here’s why it is going to be a blockbuster year for Indian advertising

10 April 2019 Quartz

MPA Projects 6.2 Percent AsiaPac Ad Growth

09 April 2019 WorldScreen

Net Ad spend In Asia Pacific to expand BY 6.2% IN 2019, After 6.3% Growth In 2018: MPA Report

09 April 2019 tvnews4u

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