A key element within Hulu Japan’s growth plans is taking shape, with free-to-air network Tokyo Broadcasting System (TBS) making 3,000 episodes of its most popular shows available on the online video site, which launched a paid service in Japan just over two years ago. The tie-up, mainly covering TBS dramas, is Hulu Japan’s second content partnership with a broadcast major, after bringing TV Tokyo on board last year. “When we launched, none of the television broadcasters wanted to give us content,” says Hulu Japan’s MD, Buddy Marini. “That’s changed.”

A key element within Hulu Japan’s growth plans is taking shape, with free-to-air network Tokyo Broadcasting System (TBS) making 3,000 episodes of its most popular shows available on the online video site, which launched a paid service in Japan just over two years ago. The tie-up, mainly covering TBS dramas, is Hulu Japan’s second content partnership with a broadcast major, after bringing TV Tokyo on board last year. “When we launched, none of the television broadcasters wanted to give us content,” says Hulu Japan’s MD, Buddy Marini. “That’s changed.”

A key element within Hulu Japan’s growth plans is taking shape, with free-to-air network Tokyo Broadcasting System (TBS) making 3,000 episodes of its most popular shows available on the online video site, which launched a paid service in Japan just over two years ago. The tie-up, mainly covering TBS dramas, is Hulu Japan’s second content partnership with a broadcast major, after bringing TV Tokyo on board last year. “When we launched, none of the television broadcasters wanted to give us content,” says Hulu Japan’s MD, Buddy Marini. “That’s changed.”