Like many of its Asean neighbors, the Philippines is facing a slow but steady period of transition from a mass media landscape dominated by popular terrestrial TV channels – including ABS-CBN’s Channel 2, which by itself delivers around half of company revenues – to a more segmented world, where multichannel TV and online alternatives compete for consumer attention. This opens up new avenues for content monetization – good news for ABS-CBN, one of the country’s biggest producers as well as distributors of TV programs. Unlike many of its peers, ABS-CBN makes its own primetime dramas, as well as smaller-scale studio-based shows. “95% of our content is produced in-house,” Santos-Concio says. “We just have to know the platform and the relationship of the consumer to the platform, and make sure the content is tailor-made to those consumer needs.”

 Like many of its Asean neighbors, the Philippines is facing a slow but steady period of transition from a mass media landscape dominated by popular terrestrial TV channels – including ABS-CBN’s Channel 2, which by itself delivers around half of company revenues – to a more segmented world, where multichannel TV and online alternatives compete for consumer attention. This opens up new avenues for content monetization – good news for ABS-CBN, one of the country’s biggest producers as well as distributors of TV programs. Unlike many of its peers, ABS-CBN makes its own primetime dramas, as well as smaller-scale studio-based shows. “95% of our content is produced in-house,” Santos-Concio says. “We just have to know the platform and the relationship of the consumer to the platform, and make sure the content is tailor-made to those consumer needs.”