In a market that produces less than half its own TV programming, Vietnam's local content shortage narrows competition for TV audiences.
In the second part of our video series on media in Vietnam, we examine the growth of the ad market, dominated by TV.
Features interviews with local agency heads Nguyen Kim Chi from Infinite Media and Nguyen Minh Huong from Golden Communication as well as Le Thi Phuong Thuy, from domestic production house TVM.
Video: 4:54
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