In just a few years, affordable cable TV and online access has transformed competition for audience attention in urban Vietnam.
In our third and final video in this series on Vietnam, we look at the future of media fragmentation in a country where over 40% of the population are under 25.
Nguyen Kim Chi from ad agency Infinite Media, Le Thi Phuong Thuy from production house TVM and Esther Nguyen from online video network Pops Worldwide share their views.
Video: 4:26
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