Disney has been busy rolling out multiscreen services for subscribers within the pay-TV ecosystem, updating agreements as carriage deals come up for renewal.
Now the entertainment and sports major is working with American DTH giant Dish on a paid online service for a new audience – people who see no reason to pay for TV.
It’s an attempt by Dish and Disney to expand the subscriber base, as well as open up a new front for advertising, without disrupting the status quo.
If successful, it could form a template for negotiations with other broadcasters in the future.
Ben Pyne, president of global distribution for Disney Media Networks, talks us through the deal, and how broadband is changing the way Disney sells its films and shows.
Video: 6:19
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