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An Extreme Strategy: RTL CBS

Formed in August 2013, RTL CBS Asia Entertainment Network is a JV bringing together two large global content producers: European entertainment group RTL, which also owns Fremantle, and CBS Studios International, a leading supplier of programs globally.

The JV's two pay channels, RTL CBS Entertainment HD and RTL CBS Extreme HD, have launched in Asia and are gaining distribution across major platforms.

Competition is the key challenge while differentiation and demographics present significant opportunity, says Andreas Rutas, EVP, RTL Group.

Video: 4:58

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Lavina Bhojwani
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Media Partners Asia
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Media Partners Asia

As a leading independent consulting and research provider focused on Asia media & telecoms, MPA offers a range of customized services to help drive business development, strategy & planning, M&A, new products & services and research. Based in Hong Kong, Singapore and India, MPA teams offer in-depth research reports across key industry sectors, customized consulting services, industry events to spread knowledge and unlock partnerships, and publications that provide insights into media & telecoms.

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