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Ancient India Sport: Mass TV Views

Kabaddi, an ancient contact sport born in India, coined as the “Game of the Masses”, was professionalized this year, with the formation of the Star Sports Pro Kabaddi League. The Jaipur Pink Panthers (pictured) won the League’s inaugural competition last Sunday. The tournament saw 8 teams play 60 matches across 38 days, which in total captured more than 500 million Indian TV viewers.

 

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As a leading independent consulting and research provider focused on Asia media & telecoms, MPA offers a range of customized services to help drive business development, strategy & planning, M&A, new products & services and research. Based in Hong Kong, Singapore and India, MPA teams offer in-depth research reports across key industry sectors, customized consulting services, industry events to spread knowledge and unlock partnerships, and publications that provide insights into media & telecoms.

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