After rolling out its anime channel and distribution business AniPlus in Southeast Asia last year, Korean media company JJ MediaWorks has launched a second channel in the region, a female-skewed, drama-driven Korean offering called K-Plus.

Plus Media Networks Asia, a regional subsidiary of AniPlus that opened for business in Singapore earlier this year, recently inked the maiden deal for K-Plus with Indonesian DTH platform K-Vision.

K-Vision is part of an expansion into TV by one of Indonesia’s biggest publishers, Kompas Gramedia.

Plus Media is working on more deals for both K-Plus as well as AniPlus, which is already on air in Indonesia, Singapore, Thailand and Vietnam.

“We are committed to growing our current two brands in our existing markets and pursuing new markets in Asia,” MD Jeon Seungtaek tells Media Business Asia.

“We are expanding our digital offerings through OTT and VOD services at the same time, and investing in production to diversify our business.”

JJ MediaWorks started life as a VOD specialist in 2002, launching AniPlus seven years later in 2009.

With demand pushing up prices for popular Korean content, dramas in particular, a programming and production arm is looking to bolster K-Plus by co-producing dramas and movies with local studios.

K-Plus licenses first-run and exclusive dramas, movies, variety shows and lifestyle programs for Southeast Asian markets from Korean broadcasters and studios including CJ E&M, JTBC and SBS.