A new report published by leading industry analysts Media Partners Asia (MPA), entitled ASIA PACIFIC ADVERTISING TRENDS & DATABASE 2014-15, indicates that net advertising revenues, measured after discounts across 14 markets, will grow at 5.0% this year to top US$121 billion.
Next year, MPA projects a re-acceleration in growth with the advertising market to expand at 5.7%.
Between 2014 and 2019, MPA forecasts indicate that net advertising in Asia will climb at an average annual growth rate of 4.5%.
This exclusive MBA presentation captures some of the key trends and takeouts from the report.
As a leading independent consulting and research provider focused on Asia media & telecoms, MPA offers a range of customized services to help drive business development, strategy & planning, M&A, new products & services and research. Based in Hong Kong, Singapore and India, MPA teams offer in-depth research reports across key industry sectors, customized consulting services, industry events to spread knowledge and unlock partnerships, and publications that provide insights into media & telecoms.
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