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Dentsu: Hit Products 2014/15, Japan

 
Standing at #4 on our Summer Review Countdown, this Video was first published on January 6, 2015.
 

Video

By means of annual survey and analysis Dentsu has been chronicling Japan’s 'Hit Products’ - represented by trends and shifts in consumer mindsets - since 1985. 

Highlights of Dentsu’s recent online survey - of 1,200 people in Japan aged between 20 and 69 - are featured in this short video, revealing Japan's Top 10 'Hit Products' of 2014, and its ‘Expected’ Top 10 'Hit Products' of 2015. 

Video: 1:52

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Lavina Bhojwani
VP, Client Services & Operations
Media Partners Asia
+852 2815 8710
Media Partners Asia

As a leading independent consulting and research provider focused on Asia media & telecoms, MPA offers a range of customized services to help drive business development, strategy & planning, M&A, new products & services and research. Based in Hong Kong, Singapore and India, MPA teams offer in-depth research reports across key industry sectors, customized consulting services, industry events to spread knowledge and unlock partnerships, and publications that provide insights into media & telecoms.

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