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A new report from the Internet Advertising Bureau (IAB) looks at how people around the world are watching videos on their smartphones.
‘Mobile Video Usage: A Global Perspective’ is based on a survey of 4,800 adults in 24 countries.
We have picked out some highlights for our own video, with a focus on the three Asian markets polled in the study: China, Japan and Singapore.
Topics range from sharing and discovery, to paid content, to the impact on traditional TV viewing.
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