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TV still scores well across Asia for helping consumers find out about new products, even among internet users, new research from Nielsen reveals.
While Nielsen’s survey shows claimed rather than metered behavior, the findings should provide some cheer and support to the region’s broadcasters, who rely on brand awareness campaigns for much of their ad revenue.
At the same time however, Nielsen’s study also uncovers large numbers of internet users who do not rate TV highly when it comes to discovering new products, as well as the breadth of information sources that they rely on.
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