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Smartphones In India: Men & Women

[Video: 1:27]

Despite being in a minority of smartphone users in India, women are still active on their devices, often in different ways to men.

On average, they talk less but chat more, while watching more video and listening to more music.

What’s on your screen likely depends on your gender, summarized research agency Nielsen, which maintains a smartphone panel in India with mobile specialist Informate.

Our video showcases some of the latest findings.

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Lavina Bhojwani
VP, Client Services & Operations
Media Partners Asia
+852 2815 8710
Media Partners Asia

As a leading independent consulting and research provider focused on Asia media & telecoms, MPA offers a range of customized services to help drive business development, strategy & planning, M&A, new products & services and research. Based in Hong Kong, Singapore and India, MPA teams offer in-depth research reports across key industry sectors, customized consulting services, industry events to spread knowledge and unlock partnerships, and publications that provide insights into media & telecoms.

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