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Online Reflects TV Viewing Habits

[Video: 1:19]

A recent study from China shows how much online video and traditional TV have in common.

While greater choice and interactivity offer a glimpse of TV’s future, millions of people in China still tune into their favorite online video site of habit, looking for something that helps them relax or kill time.

Recent research from media agency OMD China delved into the attitudes and motivations of urban viewers, between 15 and 44 years old.

Our video highlights some interesting results.

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Media Partners Asia
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Media Partners Asia

As a leading independent consulting and research provider focused on Asia media & telecoms, MPA offers a range of customized services to help drive business development, strategy & planning, M&A, new products & services and research. Based in Hong Kong, Singapore and India, MPA teams offer in-depth research reports across key industry sectors, customized consulting services, industry events to spread knowledge and unlock partnerships, and publications that provide insights into media & telecoms.

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