[Video: 8:01]
PCCW has unveiled its contender in Asia’s video streaming arena, a freemium service called Viu.
Viu, an upgraded version of mobile VOD service Vuclip, bought by PCCW earlier this year, made its debut in Hong Kong in late October, with expansion into Southeast Asia on the cards in the months to come.
In Asia, OTT video is a young but fast developing sector where more players, at both a local and a regional level, are competing for audiences and revenue.
We spoke to Janice Lee, MD of PCCW Media, about what makes Viu different, and how it will build its business across mature and developing markets.
As a leading independent consulting and research provider focused on Asia media & telecoms, MPA offers a range of customized services to help drive business development, strategy & planning, M&A, new products & services and research. Based in Hong Kong, Singapore and India, MPA teams offer in-depth research reports across key industry sectors, customized consulting services, industry events to spread knowledge and unlock partnerships, and publications that provide insights into media & telecoms.
All Media Partners Asia articles >Thank you for submission
Once you activate the account, your subscription entitles to receive 3 months of complimentary access to ‘The Digest’, MPA’s monthly email analysis,updates across TMT with exclusive industry interviews and data.
