Advertising is a major pillar of media revenue that supports vibrant content ecosystems across Asia Pacific, especially in TV, online video and digital media. MPA’s Advertising Trends report assesses and projects key advertising trends across all major media in 14 Asia Pacific markets, in both US dollars and local currency.

Key data points

• Net advertising revenues for TV, internet, print, radio and OOH media 2013-2023 (annualized)
• Data analysis and forecasts in both US dollars and local currency
• Focused analysis of TV advertising, including free-to-air and pay-TV
• Focused analysis of internet advertising, including online video
• Macro indicators, including macroeconomic evaluation and impact