Our whitepaper on the world’s second-biggest sport analyses the viewing and commercial trends that are shaping the game today, supported by stakeholder interviews. MPA’s The Future of Cricket report provides an indepth look at cricket’s APAC hotspots, Australia and the Indian sub-continent, as well as England alongside a global overview of the latest trends.

Key themes

• How technology is driving growth and value for governing bodies and media rights owners, including the role of digital rights and distribution, online gaming and new viewing experiences
• Benchmarking cricket on key metrics against other global sports, including football and basketball
• Prospects for different formats and leagues, including the women’s game, and how these will evolve
• The changing game for players, including participation, livelihood and mobility