Mihir Shah

Vice President, India

Based in Mumbai. Leads MPA India’s research and consulting team
More than 10 years of experience evaluating trends in India’s media, telecommunications and entertainment industries
Leads development and production of detailed research reports covering India’s media & telecom industries, focusing on television, broadband and digital media
Also works with domestic, regional and global clients on corporate strategy, commercial due diligence for M&A, independent asset valuations, IPOs and custom market research
Previously worked at domestic brokerages, including Alchemy, Prabhudas Lilladher and Sharekhan, as a leading media equity research analyst

[email protected]

Mihir Shah articles

Sony’s Renewed Zeal For India

By Mihir Shah
In the latest issue of India Intelligence & Insights, we weigh up the prospects of a tie-up between Sony and Zee, and how that could recast... read more >

MPA Insights 18 February 2019

India TV Ad Market In A Tailspin

By Mihir Shah
In the latest issue of India Intelligence & Insights, we look at how India’s TV ad market is coping with... read more >

MPA Insights 25 March 2019

Jio Resets Pay-TV & Broadband In India

By Mihir Shah

Highlights

Jio recalibrates India's pay-TV supply chain
Cable deals shine spotlight on broadcaster affiliate sales
New competition will also improve the customer experience

MPA Insights 22 October 2018

A World Cup Boost For Sony India

By Mihir Shah

Highlights

Football’s biggest tournament played well for Sony in India
Games aired in prime-time drew in plenty of fans and advertisers
However, full ad potential dented by limited reach, telco syndication

MPA Insights 17 July 2018

Let The Games Begin: Star, Cricket & TV

By Mihir Shah
It’s been a busy fortnight for Star India – defined by bets, battles and business momentum. The broadcaster has been busy selling and producing the Indian Premier League (IPL) and recalibrating Star... read more >

MPA Insights 10 April 2018

After Jio: A New Broadband Paradigm

MPA Insights 07 March 2018