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Mpa Insights

Home About MPA Insights
OTT Players Dig In For Piracy Melee
A formidable challenge in Asian growth markets. Read more >
BBC Unveils Ad-Funded Japanese Site
Another move to push news content in Japan this year. Read more >
Online Video At Home: Favored Rooms
Different viewing habits in different markets. Read more >
PCCW Gets Ready To Challenge TVB
With new brand Viu, across free TV and freemium OTT. Read more >
First China Format Optioned For US
Romcom Dating Hunter in development with Keshet. Read more >
Facebook: A Daily Habit Across APAC
Digital majority visits every day in multiple markets. Read more >
iQiyi Steps Up Push For Paid Subs
A bigger slice of content, marketing spend for premium programming. Read more >
Kantar Opens Up Mobile Battlefront
Global rivalry with Nielsen extends to Indonesia. Read more >
Asia’s Most Persuasive Ad Formats
Some surprises in Nielsen’s Trust In Advertising report. Read more >
When Human Connections Beat Ads
Google looked at how internet users heard about products they bought. Read more >
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