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Mpa Insights

Home About MPA Insights
A Pick-Up For Slower Pay-TV Growth
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Healthy, But Underlying Concerns
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The Next Big Thing: Native Advertising
Despite initial concerns, blueblood publishers in the US have started moving ad units into what were once editorial-only areas online. It’s a trend that’s set to take off in Asia too. Read more >
MPA: Pay-TV Deceleration In 2013
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Broadband Spurs Channels, Platforms
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Reality Check For Pay-TV
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SingTel Bets On Future With Digital Life
SingTel wants to reshape its future, creating a new division – Digital Life, led by Allen Lew – to develop a suite of next-generation services for a world of ubiquitous communication, where competition for consumer attention will be fiercer than ever. It’s a bold, forward-looking plan that will see SingTel take on formidable rivals, but the telco has some aces to play. Read more >
Investors Re-Evaluate TV Exposure
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Multi Channels Asia Goes Local
Vietnam partnership sets the tone. Read more >
Nielsen Targets Myanmar Daily Ratings
Upgrades in methodology but not technology for 2014. Read more >
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