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Mpa Insights

Home About MPA Insights
A New Landscape For Social
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BuzzFeed Gauges Asia's Social Scene
Local success hinges on understanding how people share. Read more >
'Short-Term Could Be The New Normal'
Read more >
Riding The Asian Wave
Celestial Tiger Entertainment is building a business with scale in Asia, including a new channel programmed with content from Hong Kong. Read more >
MP & Silva Shifts From Arbitrage
CEO Peter Hutton is making more long-term bets. Read more >
Pernod Ricard Rethinks Digital Benefits
CMO wants to pin down buzzwords to deliver business goals. Read more >
Manchester United Bypasses Middlemen
Content, brand in supporters’ hands. Read more >
Wake-Up Call For TV Channels In India
Broadcasters to discover how much their brands are really worth. Read more >
Three Lessons About Native Advertising
Read more >
Pay-TV’s Ad Gap In The Philippines
Industry leaving money on the table, media buyer warns. Read more >
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