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Mpa Insights

Home About MPA Insights
When Volume Trumps Efficiency
Read more >
Apps Open Up New Era Of TV
Viacom, Disney talk digital relationships at APOS 2013. Read more >
Free Makes A Formidable Foe
There’s more to the future of pay-TV than flexible services. Read more >
Publishers Adapt To Automated Buying
Visible threat, emerging opportunity. Read more >
Kamat: 'Content Is At The Epicenter'
Rajesh Kamat heads India for Peter Chernin's CA Media. Read more >
Indonesia's TV Market Cools
Demand softens, slightly, as FMCG rivalry starts to ease. Read more >
Pay-TV Platforms Seek To Control Fate
Big bets on content help operators steer the debate. Read more >
Ad Markets Face Near-Term Headwinds
Bigger and better times around the corner. Read more >
Sorrell Strives For Independence
Invests in tech to protect links with advertisers and consumers. Read more >
Diageo: 'In Everything, The Idea Is King'
Diageo’s James Thompson stopped setting digital goals years ago. Read more >
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