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Mpa Insights

Home About MPA Insights
Screens, Streams To Remake Marketing
Digital transformation has only just begun, says Wired co-founder Kevin Kelly. Read more >
China, India, Korea Drag Down Growth
MPA downgrades ad forecasts after a slow start to the year. Read more >
Digital Dynamism In Southeast Asia
Online boom reveals an uncharted competitive landscape. Read more >
Kaplan Seeks Diversification
Makes major commitment to India, wants more growth across Asia. Read more >
Ad Bonanza In Southeast Asia
Rates are skyrocketing, as international brands ramp up spend. Read more >
China's New-Look Primetime
Broadcasters are trying fresh approaches to programming and ad sales. Read more >
Lower Barriers For Branded Shows
New channels and timeslots are opening up for co-production. Read more >
An Agency Remit Based On Market Size
'Scale changes team structures, and the investments you make.' Read more >
Ad Spend Engines Set To Re-Engage
Growth is picking up again, following a slowdown last year. Read more >
Platt's Local Entertainment Play
Buying Asian content is risky but should pay off, says Fox chief. Read more >
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